Pete's story



Growing Up

Peter Rex grew up in Upstate New York. His parents were teachers. He was raised with four siblings and is Irish Catholic.




Pete entered Catholic Seminary at age 18, discerning to be a missionary priest. He left after a few months due to insubordination. He then matriculated at community college and worked in construction before transferring to a small liberal arts school, Ave Maria College, and later to Georgetown University.



Entering Business

After graduating from Georgetown with a double major in Government and Philosophy, Pete decided to go into business, realizing he could serve people on a global scale.

Pete launched into business using real estate as his entry point.



Great Financial Crisis

Having come through the Great Financial Crisis greatly humbled but not bankrupted, Pete invested all-in - betting on an economic rebound. He eventually targeted assets almost exclusively in Texas and Florida, deciding that their regulatory environment, growth, and quality of life were most favorable.

While building his real estate businesses, he graduated from Harvard Law School, received a CPA license, CFA 1, and started and ran a successful tech company. After graduation, he passed the NY and MA bars. Pete never practiced law or accounting but counter-intuitively became an expert in both disciplines as a forcing function because he had no affinity to either yet knew accounting and law are foundational to all business.



Global Vision to Serve

As Founding CEO, Pete built an operation that exceeded 500 employees and purchased and managed over 17,000 real estate units. Pete’s team specialized in buying, renovating, and operating real estate investments. The company received national distinctions as a Fortune’s Top 20 Places to Work and a Top 5 ranking for apartment renovations completed.

Pete became fully convinced that the entire real estate operating model needed new technologies after having experienced the myriad of problems first hand. He also became increasingly convinced that tech was the best tool for serving people globally through business.

Pete ventured abroad for a year and a half to understand how to apply his vision at scale over the next 60 years of work. He recognized the value of pressing the flesh locally and experiencing first-hand the problems, opportunities, and cultural nuances. Pete hit 85+ countries and had 1,000+ meetings.

Philanthropically, Pete catalyzed and helped found the Cristo Rey Tampa Salesian High School to serve those who cannot afford private school and are from neighborhoods with poor public school options. The school now has 175 students. Its first senior class graduated in 2020. Pete undertook this initiative out of love for people and also a desire to disrupt education, which is based on an industrial model and fails to prepare students for what matters most: critical thinking and entrepreneurial behavior.



Early Tech Initiatives

Pete moved to San Francisco to attack tech in its nucleus and ultimately leverage technology to universally serve people in business.

Pete built, launched, and tested multiple tech products across real estate including InsureTech and FinTech.

Pete moved to Seattle to better understand how Amazon and Microsoft execute and learn how tech is built so differently yet so well in the Pacific Northwest. 

Pete moved his headquarters to Texas, choosing Austin as the location. He made this decision based largely on a desire to be on the most fertile ground over the next 30 to 60 years for building the largest enterprise ever created.



Building the New Tech Ecosystem

Pete has assembled an elite tech team, capable of executing on multiple fronts. They have decided to take leadership from Big Tech, believing that people should be served and not exploited by tech. Toward this goal, and the broader goal to serve people everywhere through business, Pete and team are now working on multiple tech companies.

As of late, Pete has become increasingly alarmed by poor global leadership. He believes the only way forward is “Servant Capitalism,” a concept he conceived that unleashes free-market power while focusing entirely on serving people. Pete plans to evangelize Servant Capitalism and create New Tech Leadership.

Pete credits with gratitude his success thus far with having worked with stellar teammates and having benefited from generous partners, investors, advisors, friends, and family. And we've only just begun.

‍If you’re interested in partnering with Rex, are aligned with our mission, and support American ideals, please reach out.

Partner with Rex