Real estate is a $280T asset class with archaic and oftentimes non-existent tech. Incumbent tech utilizes a walled garden approach, creating barriers to entry for new entrants, thwarting innovation. Startups have not disrupted real estate, as they lack domain expertise and underestimate industry complexity.
Rex launched a single enterprise with 10 diversified initiatives targeting real estate. Multiple launches reduced risk while accessing the power law, i.e. 10-20% of startups excel.
Initiatives are mobile-first, API-driven, AI leveraged, and all have distinct code bases.
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